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Emily Choi joins the Cox School as a Professor of Practice and serves as the Linda A. and Kenneth R. Morris Endowed Director of the Caruth Institute for Entrepreneurship. Previously, at the University of Texas at Dallas, Jindal School of Management, she served as an Associate Professor of Instruction and Academic Program Director for Innovation and Entrepreneurship. Emily studies entrepreneurship topics related to new firm strategy and innovation with a focus on legitimacy, trust, and ethics. Her research work is published in Organization Science and Management Science.

She earned her PhD at the University of California, Berkeley, Haas School of Business. She holds an MBA from Arizona State University, a Master of International Management from Thunderbird School of Global Management, and a BA from Washington University in St. Louis. Prior to her PhD, she worked at IBM as a procurement and process innovation manager in global supply chain operations; at Apple as a senior manager of new product operations; started a supplier sourcing solution company in Hong Kong, and helped scale a software supply chain solution startup, E2open, in Silicon Valley, CA.